Australia

Digital Marketing & Advertisement Overview in Australia

Total Digital Advertisement Spending: 9750000000 USD.

Australia - GDP, Value Added

52.1% of internet users aged 16-64 research brands online before making a purchase

Also, 56.5 % of people in dm-country-name visited a brand’ website in the past 30 days and in that 12.3 % have clicked on the banner ads there.

Research Brands online before making a purchase

Visited a Brand website in the past 30 days

Clicked or Tapped on a banner ad on a website in the past 30 days

Clicked or Tapped on a sponsered social media post in the past 30 days

Download or used a branded mobile app in the past 30 days

Australia - Brand Discovery

Where do people in Australia usually discover new brands?

Data is from 2021, Updated in March, 2022

Australia - Brand Research

Where do people in Australia usually do their research on brands?

Data is from 2021, Updated in March, 2022

Australia - Advertisement Market

Where do Ads Budget go in Australia?

Data is from 2021, Updated in March, 2022

Total: 9,750,000,000 USD
Search Ads: 9,750,000,000 USD
Banner Ads: 9,750,000,000 USD
Video Ads: 9,750,000,000 USD
Classified Ads: 9,750,000,000 USD