Germany

Digital Marketing & Advertisement Overview in Germany

Total Digital Advertisement Spending: 12850000000 USD.

Germany - GDP, Value Added

56.7% of internet users aged 16-64 research brands online before making a purchase

Also, 52.1 % of people in dm-country-name visited a brand’ website in the past 30 days and in that 14.2 % have clicked on the banner ads there.

Research Brands online before making a purchase

Visited a Brand website in the past 30 days

Clicked or Tapped on a banner ad on a website in the past 30 days

Clicked or Tapped on a sponsered social media post in the past 30 days

Download or used a branded mobile app in the past 30 days

Germany - Brand Discovery

Where do people in Germany usually discover new brands?

Data is from 2021, Updated in March, 2022

Germany - Brand Research

Where do people in Germany usually do their research on brands?

Data is from 2021, Updated in March, 2022

Germany - Advertisement Market

Where do Ads Budget go in Germany?

Data is from 2021, Updated in March, 2022

Total: 12,850,000,000 USD
Search Ads: 12,850,000,000 USD
Banner Ads: 12,850,000,000 USD
Video Ads: 12,850,000,000 USD
Classified Ads: 12,850,000,000 USD