Italy

Digital Marketing & Advertisement Overview in Italy

Total Digital Advertisement Spending: 5240000000 USD.

Italy - GDP, Value Added

57.9% of internet users aged 16-64 research brands online before making a purchase

Also, 54.6 % of people in dm-country-name visited a brand’ website in the past 30 days and in that 11.7 % have clicked on the banner ads there.

Research Brands online before making a purchase

Visited a Brand website in the past 30 days

Clicked or Tapped on a banner ad on a website in the past 30 days

Clicked or Tapped on a sponsered social media post in the past 30 days

Download or used a branded mobile app in the past 30 days

Italy - Brand Discovery

Where do people in Italy usually discover new brands?

Data is from 2021, Updated in March, 2022

Italy - Brand Research

Where do people in Italy usually do their research on brands?

Data is from 2021, Updated in March, 2022

Italy - Advertisement Market

Where do Ads Budget go in Italy?

Data is from 2021, Updated in March, 2022

Total: 5,240,000,000 USD

Search Ads: 5,240,000,000 USD

Banner Ads: 5,240,000,000 USD

Video Ads: 5,240,000,000 USD

Classified Ads: 5,240,000,000 USD