Japan

Digital Marketing & Advertisement Overview in Japan

Total Digital Advertisement Spending: 21810000000 USD.

Japan - GDP, Value Added

55.1% of internet users aged 16-64 research brands online before making a purchase

Also, 58.4 % of people in dm-country-name visited a brand’ website in the past 30 days and in that 10.6 % have clicked on the banner ads there.

Research Brands online before making a purchase

Visited a Brand website in the past 30 days

Clicked or Tapped on a banner ad on a website in the past 30 days

Clicked or Tapped on a sponsered social media post in the past 30 days

Download or used a branded mobile app in the past 30 days

Japan - Brand Discovery

Where do people in Japan usually discover new brands?

Data is from 2021, Updated in March, 2022

Japan - Brand Research

Where do people in Japan usually do their research on brands?

Data is from 2021, Updated in March, 2022

Japan - Advertisement Market

Where do Ads Budget go in Japan?

Data is from 2021, Updated in March, 2022

Total: 21,810,000,000 USD
Search Ads: 21,810,000,000 USD
Banner Ads: 21,810,000,000 USD
Video Ads: 21,810,000,000 USD
Classified Ads: 21,810,000,000 USD