E-Commerce in Greece

With 22.2% of the Population have purchased online for the past year and and 58.5% have purchased last week over e-commerce in Greece.

Greece - Financial Maturity

22.2% of the consumer has purchased online

In Greece, there are about 12% of population that actively use credit card and about 70.7% that use debit card. While 22.2% of the general consumers in , There is only 17.8% of them uses online banking.

% Have an account with a financial institution

% Have a credit card

% Have a debit card

% Have a mobile money account

% Make or receive digital payments

% Make or purchase online

% Use online banking

% Use internet to pay bill

Greece - E-Commerce Activity Overview

How are customers here in Greece leverage E-Commerce on a weekly basis

58.5% of people purchase a product or service online each week
32.2% of people ordered groceries via an online store each week
5.4% of people buy second hand item online each week
33.8% of people use online price comparison service each week
3.6% of people use a buy now pay later service each week

% of people purchase a product or service online each week

% of people ordered groceries via an online store each week

% of people buy second hand item online each week

% of people use online price comparison service each week

% of people use a buy now pay later service each week

Greece - E-Commerce Drivers

For customers in Greece, what factors would most encourage them to complete an online purchase?

Data is updated in March, 2022. Survey is from 2021.

Greece - E-Commerce in Consumer Goods

E-Commerce Consumer Goods Spend Distribution in Greece

In , there are about 5.54 million number of people purchasing consumer goods via the internet. The total market is worth 4.06 billion USD, with average annual revenue per customer about 733 USD.

Also, there are around 38.7% of those customers purchasing consumer goods on e-commerce store with their mobile phone

Electronics: 897,200,000 USD

Fashion: 1,480,000,000 USD

Furniture: 337,100,000 USD

Toys & Hobbies: 289,600,000 USD

Personal & Household Care: 893,400,000 USD

Food: 66,989,999 USD

Beverage: 26,860,000 USD

Physical Media: 76,590,000 USD

Greece - E-Commerce in Travel

E-Commerce Travel Spend Distribution

Data is updated in March, 2022. Data is from 2021.

Flights: 371,700,000 USD

Car Rental: 57,570,000 USD

Train: 7,790,000 USD

Long Distance Bus: 17,510,000 USD

Hotel: 289,000,000 USD

Packaged Holiday: 337,400,000 USD

Vacation Rental: 119,600,000 USD

Cruise: 995,000 USD

Greece - Food Delivery

Annual Spend on E-Commerce Digital Media Download & Subscription

Data is updated in March, 2022. Data is from 2021.

Total Spend: 415,100,000 USD

Video Games: 186,500,000 USD

Video on Demand: 135,300,000 USD

E-Publishing: 32,080,000 USD

Digital Music: 61,170,000 USD

Greece - Food Delivery

The Online Food Delivery Market in Greece

In , there are about 1.26 million people that actively order food via online platforms, with year on year growth of the number of people at 25.5%. The total market value is 108.9 million USD with value per user at 86.76 USD.

YoY Change in The Number of People

YoY Change in The Value of Online Food Delivery Orders

Annual Food Delivery Order Per User

Greece - Digital Payment

The Digital Payment Landscape in Greece

In , there are about 5.60 million people that actively order food via online platforms, with year on year growth of the number of people at 5.9%. The total transaction value is 7.23 billion USD with transaction per user at 1291 USD.