E-Commerce in Romania

With 15.6% of the Population have purchased online for the past year and and 45.1% have purchased last week over e-commerce in Romania.  

Romania - Financial Maturity

15.6% of the consumer has purchased online

In Romania, there are about 11.7% of population that actively use credit card and about 49.4% that use debit card.  While 15.6% of the general consumers in , There is only 12.3% of them uses online banking.

% Have an account with a financial institution

% Have a credit card

% Have a debit card

% Have a mobile money account

% Make or receive digital payments

% Make or purchase online

% Use online banking

% Use internet to pay bill

Romania - E-Commerce Activity Overview

How are customers here in Romania leverage E-Commerce on a weekly basis

% of people purchase a product or service online each week

% of people ordered groceries via an online store each week

% of people buy second hand item online each week

% of people use online price comparison service each week

% of people use a buy now pay later service each week

Romania - Demographic

How are e-commerce consumers demographic distributed in Romania

Data is updated in March, 2022. Survey is from 2021.

Romania - E-Commerce Drivers

For customers in Romania, what factors would most encourage them to complete an online purchase?

Data is updated in March, 2022. Survey is from 2021.

Romania - E-Commerce in Consumer Goods

E-Commerce Consumer Goods Spend Distribution in Romania

In , there are about 9.20 million number of people purchasing consumer goods via the internet.  The total market is worth 5.81 billion USD, with average annual revenue per customer about 631 USD.

Also, there are around 41.5% of those customers purchasing consumer goods on e-commerce store with their mobile phone

Electronics: 1,230,000,000 USD
Fashion: 2,740,000,000 USD
Furniture: 152,500,000 USD
Toys & Hobbies: 475,200,000 USD
Personal & Household Care: 911,200,000 USD
Food: 163,500,000 USD
Beverage: 35,110,000 USD
Physical Media: 102,800,000 USD

Romania - E-Commerce in Travel

E-Commerce Travel Spend Distribution

Data is updated in March, 2022. Data is from 2021.

Flights: 347,700,000 USD
Car Rental: 56,260,000 USD
Train: 23,780,000 USD
Long Distance Bus: 18,760,000 USD
Hotel: 218,000,000 USD
Packaged Holiday: 214,400,000 USD
Vacation Rental: 73,500,000 USD
Cruise: 660,000 USD

Romania - Food Delivery

Annual Spend on E-Commerce Digital Media Download & Subscription

Data is updated in March, 2022. Data is from 2021.

Total Spend: 374,900,000 USD
Video Games: 195,000,000 USD
Video on Demand: 67,260,000 USD
E-Publishing: 83,050,000 USD
Digital Music: 29,520,000 USD

Romania - Food Delivery

The Online Food Delivery Market in Romania

In , there are about 4.02 million people that actively order food via online platforms, with year on year growth of the number of people at 11.9%.  The total market value is 147.3 million USD with value per user at 36.64 USD.

YoY Change in The Number of People

YoY Change in The Value of Online Food Delivery Orders

Annual Food Delivery Order Per User

Romania - Digital Payment

The Digital Payment Landscape in Romania

In , there are about 9.24 million people that actively order food via online platforms, with year on year growth of the number of people at 10.4%.  The total transaction value is 6.25 billion USD with transaction per user at 676 USD.

YoY Change in The Number of People

YoY Change in The Value of Online Food Delivery Orders

Annual Food Delivery Order Per User