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With 19.6% of the Population have purchased online for the past year and and % have purchased last week over e-commerce in Serbia.
In Serbia, there are about 17.6% of population that actively use credit card and about 59.7% that use debit card. While 19.6% of the general consumers in , There is only 12.1% of them uses online banking.
In , there are about 3.65 million number of people purchasing consumer goods via the internet. The total market is worth 733.4 million USD, with average annual revenue per customer about 201 USD.
Also, there are around 41.6% of those customers purchasing consumer goods on e-commerce store with their mobile phone
Data is updated in March, 2022. Data is from 2021.
Data is updated in March, 2022. Data is from 2021.
In , there are about 954.7 thousand people that actively order food via online platforms, with year on year growth of the number of people at 19.3%. The total market value is 29.94 million USD with value per user at 31.36 USD.
In , there are about 3.69 million people that actively order food via online platforms, with year on year growth of the number of people at 9.2%. The total transaction value is 1.76 billion USD with transaction per user at 477 USD.
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