E-Commerce in Sweden

With 71.7% of the Population have purchased online for the past year and and 51.3% have purchased last week over e-commerce in Sweden.  

Sweden - Financial Maturity

71.7% of the consumer has purchased online

In Sweden, there are about 45% of population that actively use credit card and about 98.2% that use debit card.  While 71.7% of the general consumers in , There is only 79.3% of them uses online banking.

% Have an account with a financial institution

% Have a credit card

% Have a debit card

% Have a mobile money account

% Make or receive digital payments

% Make or purchase online

% Use online banking

% Use internet to pay bill

Sweden - E-Commerce Activity Overview

How are customers here in Sweden leverage E-Commerce on a weekly basis

% of people purchase a product or service online each week

% of people ordered groceries via an online store each week

% of people buy second hand item online each week

% of people use online price comparison service each week

% of people use a buy now pay later service each week

Sweden - Demographic

How are e-commerce consumers demographic distributed in Sweden

Data is updated in March, 2022. Survey is from 2021.

Sweden - E-Commerce Drivers

For customers in Sweden, what factors would most encourage them to complete an online purchase?

Data is updated in March, 2022. Survey is from 2021.

Sweden - E-Commerce in Consumer Goods

E-Commerce Consumer Goods Spend Distribution in Sweden

In , there are about 7.60 million number of people purchasing consumer goods via the internet.  The total market is worth 14.99 billion USD, with average annual revenue per customer about 1971 USD.

Also, there are around 40.4% of those customers purchasing consumer goods on e-commerce store with their mobile phone

Electronics: 4,610,000,000 USD
Fashion: 4,000,000,000 USD
Furniture: 2,230,000,000 USD
Toys & Hobbies: 891,900,000 USD
Personal & Household Care: 1,410,000,000 USD
Food: 657,100,000 USD
Beverage: 736,600,000 USD
Physical Media: 451,500,000 USD

Sweden - E-Commerce in Travel

E-Commerce Travel Spend Distribution

Data is updated in March, 2022. Data is from 2021.

Flights: 913,200,000 USD
Car Rental: 138,800,000 USD
Train: 329,500,000 USD
Long Distance Bus: 105,000,000 USD
Hotel: 741,500,000 USD
Packaged Holiday: 1,300,000,000 USD
Vacation Rental: 273,800,000 USD
Cruise: 6,770,000 USD

Sweden - Food Delivery

Annual Spend on E-Commerce Digital Media Download & Subscription

Data is updated in March, 2022. Data is from 2021.

Total Spend: 1,470,000,000 USD
Video Games: 532,400,000 USD
Video on Demand: 590,400,000 USD
E-Publishing: 139,600,000 USD
Digital Music: 209,000,000 USD

Sweden - Food Delivery

The Online Food Delivery Market in Sweden

In , there are about 3.49 million people that actively order food via online platforms, with year on year growth of the number of people at 19.2%.  The total market value is 408.0 million USD with value per user at 117 USD.

YoY Change in The Number of People

YoY Change in The Value of Online Food Delivery Orders

Annual Food Delivery Order Per User

Sweden - Digital Payment

The Digital Payment Landscape in Sweden

In , there are about 8.21 million people that actively order food via online platforms, with year on year growth of the number of people at 4.7%.  The total transaction value is 38.06 billion USD with transaction per user at 4638 USD.

YoY Change in The Number of People

YoY Change in The Value of Online Food Delivery Orders

Annual Food Delivery Order Per User