E-Commerce in Turkey

With 21.3% of the Population have purchased online for the past year and and 64% have purchased last week over e-commerce in Turkey.  

Turkey - Financial Maturity

21.3% of the consumer has purchased online

In Turkey, there are about 41.6% of population that actively use credit card and about 63% that use debit card.  While 21.3% of the general consumers in , There is only 28% of them uses online banking.

% Have an account with a financial institution

% Have a credit card

% Have a debit card

% Have a mobile money account

% Make or receive digital payments

% Make or purchase online

% Use online banking

% Use internet to pay bill

Turkey - E-Commerce Activity Overview

How are customers here in Turkey leverage E-Commerce on a weekly basis

% of people purchase a product or service online each week

% of people ordered groceries via an online store each week

% of people buy second hand item online each week

% of people use online price comparison service each week

% of people use a buy now pay later service each week

Turkey - Demographic

How are e-commerce consumers demographic distributed in Turkey

Data is updated in March, 2022. Survey is from 2021.

Turkey - E-Commerce Drivers

For customers in Turkey, what factors would most encourage them to complete an online purchase?

Data is updated in March, 2022. Survey is from 2021.

Turkey - E-Commerce in Consumer Goods

E-Commerce Consumer Goods Spend Distribution in Turkey

In , there are about 40.84 million number of people purchasing consumer goods via the internet.  The total market is worth 21.26 billion USD, with average annual revenue per customer about 521 USD.

Also, there are around 45.5% of those customers purchasing consumer goods on e-commerce store with their mobile phone

Electronics: 11,340,000,000 USD
Fashion: 5,270,000,000 USD
Furniture: 1,320,000,000 USD
Toys & Hobbies: 969,100,000 USD
Personal & Household Care: 1,290,000,000 USD
Food: 462,300,000 USD
Beverage: 85,240,000 USD
Physical Media: 519,400,000 USD

Turkey - E-Commerce in Travel

E-Commerce Travel Spend Distribution

Data is updated in March, 2022. Data is from 2021.

Flights: 1,780,000,000 USD
Car Rental: 181,900,000 USD
Train: 27,860,000 USD
Long Distance Bus: 191,000,000 USD
Hotel: 917,800,000 USD
Packaged Holiday: 870,600,000 USD
Vacation Rental: 254,000,000 USD
Cruise: 1,150,000 USD

Turkey - Food Delivery

Annual Spend on E-Commerce Digital Media Download & Subscription

Data is updated in March, 2022. Data is from 2021.

Total Spend: 1,250,000,000 USD
Video Games: 527,799,999 USD
Video on Demand: 530,700,000 USD
E-Publishing: 81,950,000 USD
Digital Music: 110,600,000 USD

Turkey - Food Delivery

The Online Food Delivery Market in Turkey

In , there are about 22.68 million people that actively order food via online platforms, with year on year growth of the number of people at 24.9%.  The total market value is 518.0 million USD with value per user at 22.84 USD.

YoY Change in The Number of People

YoY Change in The Value of Online Food Delivery Orders

Annual Food Delivery Order Per User

Turkey - Digital Payment

The Digital Payment Landscape in Turkey

In , there are about 41.03 million people that actively order food via online platforms, with year on year growth of the number of people at 9.8%.  The total transaction value is 52.98 billion USD with transaction per user at 1291 USD.

YoY Change in The Number of People

YoY Change in The Value of Online Food Delivery Orders

Annual Food Delivery Order Per User