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Given the latest survey available, in Latvia there are about 1.5 million active social media users (Log in at least once in a month) in 2022. This is about 78 % of the addressable demographics. Also, Throughout 2021 to 2022, the number of users has grown 5.1 %.
With the latest data published in January 2023, we can see that at the growth rate of 0.98%, there is now around 1.18 million Facebook users in Latvia . With male users account for around 43.53% and female users account for around 56.47%.
With the latest data published in January 2023, we can see that at the growth rate of 1.02%, there is now around 662.6 thousand Instagram users in Latvia . With male users account for around 41.34% and female users account for around 58.66%.
With the latest data published in January 2023, we can see that at the growth rate of %, there is now around TikTok users in Latvia . With male users account for around and female users account for around .
With the latest data published in January 2023, we can see that at the growth rate of 1.09x, there is now around 427.9 thousand LinkedIn users in Latvia.
Our consumer research practice tracks what customers spend and how they make decisions across major economies in the world.
