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Social Media in Myanmar - 2023 Stats & Platform Trends

Last Updated: October 30, 2023
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How is social media in Myanmar?

Historical Internet Penetration
Unit: % of Total Population
Cellular Subscription %
Unit: per 100 People

Social Media's User Demographics in Myanmar

Given the latest survey available, in Myanmar there are about 20.3 million active social media users (Log in at least once in a month) in 2022. This is about 37.7 % of the addressable  demographics. Also, Throughout 2021 to 2022, the number of users has grown 1.3 %.

Key Drivers of Using Social Media in Myanmar

Source: GWI. Users aged 16-64 years old

Key Accounts Followed For Users in Myanmar

Source: GWI. Users aged 16-64 years old

What Platforms are Users in Myanmar Typically on?

Most Used Platforms, 2022
Unit: %
Most Liked Platforms | 2022
Unit: %

How's Facebook Doing in Myanmar?

With the latest data published in January 2023, we can see that at the growth rate of 0.75%, there is now around 16.38 million Facebook users in Myanmar . With male users account for around 54.31% and female users account for around 45.69%.

Facebook Users as a % of Population in Myanmar
Unit: %
Facebooks Users in Myanmar
Unit: '000 Thousands
Facebook User Penetration in Myanmar
Unit: % of Total Population
Facebook User By Age Group in Myanmar
Note: As legal restriction, figure of 13-17 is often underestimated(underreported) and 18-24 is overestimated|Unit:'000 People
Facebook User Age Penetration in Myanmar
Note: Number may exceed 100% as multi-accounts holders or fake accounts prevail in the country|Unit: %

How's Instagram in Myanmar?

With the latest data published in January 2023, we can see that at the growth rate of 0.83%, there is now around 1.55 million Instagram users in Myanmar . With male users account for around 45.32% and female users account for around 54.68%.

Instagram Users as a % of Population in Myanmar
Unit: %
Instagram Users in Myanmar
Unit:'000 People
Instagram User Penetration in Myanmar
Unit: % of Total Population
Instagram User By Age Group in Myanmar
Note: As legal restriction, figure of 13-17 is often underestimated(underreported) and 18-24 is overestimated|Unit:'000 People
Instagram User Age Penetration in Myanmar
Note: Number may exceed 100% as multi-accounts holders or fake accounts prevail in the country|Unit: %

How's TikTok in Myanmar?

With the latest data published in January 2023, we can see that at the growth rate of %, there is now around TikTok users in Myanmar . With male users account for around  and female users account for around .

TikTok Users as a % of Population in Myanmar
Unit:'000 People
TikTok User Penetration in Myanmar
Unit: %

How's LinkedIn in Myanmar?

With the latest data published in January 2023, we can see that at the growth rate of 1.13x, there is now around 739.74 thousand LinkedIn users in Myanmar.

LinkedIn Users as a % of Population in Myanmar
Unit: %
LinkedIn Users in Myanmar
Unit:'000 People
LinkedIn User By Age Group in Myanmar
Unit:'000 People
Reference
  • Internet & Cellular Subscription:World Bank, ITU
  • Currency Exchange: Based on IMF data in 2023/1
  • Demographics: UN Population Database
  • Social Media Behavior: GWI, Hootsuite 2022 Digital Report
  • Meta, LinkedIn Data: Napoleon Cat Stats
  • Data Calculation & Regression:OOSGA.org
  • Analysis:OOSGA Analytics
  • Note: The data for monthly platform usage and the data for the most frequently used platforms are sourced from different research, hence there may be discrepancies in the numbers as both are estimated rather than real figure.
Author: CR Team

Our consumer research practice tracks what customers spend and how they make decisions across major economies in the world.

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