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Given the latest survey available, in Pakistan there are about 72.9 million active social media users (Log in at least once in a month) in 2022. This is about 31.5 % of the addressable demographics. Also, Throughout 2021 to 2022, the number of users has grown 4.3 %.
With the latest data published in January 2023, we can see that at the growth rate of 0.9%, there is now around 46.44 million Facebook users in Pakistan . With male users account for around 77.2% and female users account for around 22.8%.
With the latest data published in January 2023, we can see that at the growth rate of 1.05%, there is now around 13.91 million Instagram users in Pakistan . With male users account for around 65.71% and female users account for around 34.29%.
With the latest data published in January 2023, we can see that at the growth rate of 1.19%, there is now around 25.2 million TikTok users in Pakistan . With male users account for around 0.823 and female users account for around 0.177.
With the latest data published in January 2023, we can see that at the growth rate of 1.14x, there is now around 9.1 million LinkedIn users in Pakistan.
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