E-Commerce in Hong Kong

With 42.5% of the Population have purchased online for the past year and and 52.4% have purchased last week over e-commerce in Hong Kong.

Hong Kong - Financial Maturity

42.5% of the consumer has purchased online

In Hong Kong, there are about 65.4% of population that actively use credit card and about 82.9% that use debit card. While 42.5% of the general consumers in , There is only 43.4% of them uses online banking.

% Have an account with a financial institution

% Have a credit card

% Have a debit card

% Have a mobile money account

% Make or receive digital payments

% Make or purchase online

% Use online banking

% Use internet to pay bill

Hong Kong - E-Commerce Activity Overview

How are customers here in Hong Kong leverage E-Commerce on a weekly basis

52.4% of people purchase a product or service online each week
23.7% of people ordered groceries via an online store each week
14.1% of people buy second hand item online each week
32.5% of people use online price comparison service each week
7.3% of people use a buy now pay later service each week

% of people purchase a product or service online each week

% of people ordered groceries via an online store each week

% of people buy second hand item online each week

% of people use online price comparison service each week

% of people use a buy now pay later service each week

Hong Kong - Demographic

How are e-commerce consumers demographic distributed in Hong Kong

Data is updated in March, 2022. Survey is from 2021.

Hong Kong - E-Commerce Drivers

For customers in Hong Kong, what factors would most encourage them to complete an online purchase?

Data is updated in March, 2022. Survey is from 2021.

Hong Kong - E-Commerce in Consumer Goods

E-Commerce Consumer Goods Spend Distribution in Hong Kong

In , there are about 6.46 million number of people purchasing consumer goods via the internet. The total market is worth 20.56 billion USD, with average annual revenue per customer about 3183 USD.

Also, there are around 41.9% of those customers purchasing consumer goods on e-commerce store with their mobile phone

Electronics: 2,780,000,000 USD

Fashion: 11,080,000,000 USD

Furniture: 2,400,000,000 USD

Toys & Hobbies: 1,430,000,000 USD

Personal & Household Care: 1,140,000,000 USD

Food: 965,600,000 USD

Beverage: 401,900,000 USD

Physical Media: 350,500,000 USD

Hong Kong - E-Commerce in Travel

E-Commerce Travel Spend Distribution

Data is updated in March, 2022. Data is from 2021.

Flights: 487,000,000 USD

Car Rental: 139,200,000 USD

Train: 114,400,000 USD

Long Distance Bus: 24,440,000 USD

Hotel: 643,700,000 USD

Packaged Holiday: 777,000,000 USD

Vacation Rental: 248,600,000 USD

Cruise: 6,990,000 USD

Hong Kong - Food Delivery

Annual Spend on E-Commerce Digital Media Download & Subscription

Data is updated in March, 2022. Data is from 2021.

Total Spend: 345,000,000 USD

Video Games: 117,000,000 USD

Video on Demand: 164,100,000 USD

E-Publishing: 29,450,000 USD

Digital Music: 34,320,000 USD

Hong Kong - Food Delivery

The Online Food Delivery Market in Hong Kong

In , there are about 3.02 million people that actively order food via online platforms, with year on year growth of the number of people at 5.7%. The total market value is 832.5 million USD with value per user at 276 USD.

YoY Change in The Number of People

YoY Change in The Value of Online Food Delivery Orders

Annual Food Delivery Order Per User

Hong Kong - Digital Payment

The Digital Payment Landscape in Hong Kong

In , there are about 5.59 million people that actively order food via online platforms, with year on year growth of the number of people at 7.3%. The total transaction value is 16.00 billion USD with transaction per user at 2861 USD.