E-Commerce in Italy

With 54.9% of the Population have purchased online for the past year and and 47.6% have purchased last week over e-commerce in Italy.  

Italy - Financial Maturity

54.9% of the consumer has purchased online

In Italy, there are about 42.5% of population that actively use credit card and about 84.6% that use debit card.  While 54.9% of the general consumers in , There is only 22.2% of them uses online banking.

% Have an account with a financial institution

% Have a credit card

% Have a debit card

% Have a mobile money account

% Make or receive digital payments

% Make or purchase online

% Use online banking

% Use internet to pay bill

Italy - E-Commerce Activity Overview

How are customers here in Italy leverage E-Commerce on a weekly basis

% of people purchase a product or service online each week

% of people ordered groceries via an online store each week

% of people buy second hand item online each week

% of people use online price comparison service each week

% of people use a buy now pay later service each week

Italy - Demographic

How are e-commerce consumers demographic distributed in Italy

Data is updated in March, 2022. Survey is from 2021.

Italy - E-Commerce Drivers

For customers in Italy, what factors would most encourage them to complete an online purchase?

Data is updated in March, 2022. Survey is from 2021.

Italy - E-Commerce in Consumer Goods

E-Commerce Consumer Goods Spend Distribution in Italy

In , there are about 35.62 million number of people purchasing consumer goods via the internet.  The total market is worth 45.94 billion USD, with average annual revenue per customer about 1290 USD.

Also, there are around 38.9% of those customers purchasing consumer goods on e-commerce store with their mobile phone

Electronics: 11,730,000,000 USD
Fashion: 15,780,000,000 USD
Furniture: 3,390,000,000 USD
Toys & Hobbies: 3,180,000,000 USD
Personal & Household Care: 5,980,000,000 USD
Food: 3,050,000,000 USD
Beverage: 1,020,000,000 USD
Physical Media: 1,810,000,000 USD

Italy - E-Commerce in Travel

E-Commerce Travel Spend Distribution

Data is updated in March, 2022. Data is from 2021.

Flights: 2,360,000,000 USD
Car Rental: 249,300,000 USD
Train: 323,200,000 USD
Long Distance Bus: 114,400,000 USD
Hotel: 2,180,000,000 USD
Packaged Holiday: 2,570,000,000 USD
Vacation Rental: 1,660,000,000 USD
Cruise: 55,740,000 USD

Italy - Food Delivery

Annual Spend on E-Commerce Digital Media Download & Subscription

Data is updated in March, 2022. Data is from 2021.

Total Spend: 4,680,000,000 USD
Video Games: 2,109,999,999 USD
Video on Demand: 1,610,000,000 USD
E-Publishing: 526,200,000 USD
Digital Music: 435,200,000 USD

Italy - Food Delivery

The Online Food Delivery Market in Italy

In , there are about 13.21 million people that actively order food via online platforms, with year on year growth of the number of people at 15.3%.  The total market value is 1.17 billion USD with value per user at 88.33 USD.

YoY Change in The Number of People

YoY Change in The Value of Online Food Delivery Orders

Annual Food Delivery Order Per User

Italy - Digital Payment

The Digital Payment Landscape in Italy

In , there are about 35.75 million people that actively order food via online platforms, with year on year growth of the number of people at 7%.  The total transaction value is 74.17 billion USD with transaction per user at 2074 USD.

YoY Change in The Number of People

YoY Change in The Value of Online Food Delivery Orders

Annual Food Delivery Order Per User